GrandVista Hotels - Digitally Transforming Guest Experiences & Reducing OTA Dependency
GrandVista Hotels is a luxury boutique hotel chain with 15+ properties across the U.S. Veraxium helped them digitally transform their guest experience and reduce OTA reliance by implementing an AI-powered centralized guest journey, modern booking engine, mobile app, and real-time review monitoring.
Technical Stack
Industry
Travel & Hospitality
Region
USA
Project Size
4.5 Months
Resources
7
Project Highlights
30% reduction in OTA dependency within 6 months
Booking website loads in under 1.5 seconds on mobile
22% increase in per-guest upsell revenue using AI
70% guest adoption rate of mobile concierge app
Integrated PMS, Stripe, chatbot, and real-time review monitoring
Challenges and Solutions
Challenge
Over-reliance on OTAs leading to reduced margins and limited guest data access.
Solution
Developed a high-converting direct booking website integrated with PMS and payment gateways to boost direct bookings and improve guest data visibility.
Challenge
Outdated and fragmented digital experience across web and mobile.
Solution
Built a fast, SEO-friendly website using Next.js and a mobile app with Flutter to streamline check-in, in-room services, and guest communications.
Challenge
Lack of actionable insights from guest reviews.
Solution
Implemented AI-based sentiment analysis to monitor reviews in real-time from platforms like Google and TripAdvisor.